Grady's Cold Brew

Above: 1 Print Ad, 2 Social, 1 Email

The ubiquity of coffee shops and corporate behemoths like Starbucks make it difficult for a small start-up to gain a foothold. How do you convince customers to break their coffee habits and rituals and choose a new brand instead?

Grady’s Cold Brew is a New Orleans-style cold brew that started as a bottled concentrate in 2011. This campaign showcases how Grady's Bean Bag Cold Brew Kit can become your easiest and most affordable new DIY project.

Brew-It-Yourself

This ad is spec.